Major updates to the Facebook Chat Plugin for business websites allow it to be used by people who aren’t logged into Facebook.
Should you pursue Groupon marketing in 2020? This post sets the record straight with the most important considerations for business owners.
App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.
Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US.
This six-step process will help you engage your organic search traffic on social media and expand your reach by using Facebook lookalike audiences.
Don’t miss out on organic opportunities for image search. Learn how to boost your traffic by optimizing images according to Google’s recommendations.
Google published a detailed explainer about how changes to search rankings are evaluated internally before being rolled out to users.
Learn why – and how – you can easily integrate SEO testing into your own QA process to prevent SEO problems from ever going live.
Google announced two optional jobs related structured data properties that will generate rich results.
Google Analytics announced new data privacy settings that gives additional data collection control to marketers.
Some tags are vital for SEO. Others have little or no impact on rankings. Here’s every type of meta tag you need to know about.
Learn about every type of featured snippet, what they look like in Google’s search results, and a few best practices for winning them.
Instagram is letting users pin up to three comments on posts as part of a larger effort to combat bullying on the platform.
Want your website to stay competitive in 2020 and beyond? Here are three types of SEO reports you should use and how to build them.
Google is making it free for retailers to sell products in search results by waiving fees for sales made via the ‘Buy on Google’ option.
Heatmaps are an essential tool to understand how users interact with your website. Here are nine tips on how to use heatmaps to boost SEO.